Sampoerna at a Glance
PT Hanjaya Mandala Sampoerna Tbk is one of the leading tobacco companies in Indonesia. We are the maker of some of the most well-known kretek (clove) cigarette brands such as Sampoerna A Mild, Sampoerna Kretek, and the legendary “King of Kretek” Dji Sam Soe. We are an affiliate of PT Philips Morris Indonesia and part of Philip Morris International Inc. (”PMI”), the world’s leading tobacco companies.
Our objective is to offer the best smoking experience to adult smoker in Indonesia. We do this by continually seeking out what our adult consumers want, and delivering the best products to meet their expectations. We are proud of our reputation for quality, innovation and excellence.
The history of Sampoerna and its continued success is inseparable from the history of its founding family. In 1913, Liem Seeng Tee, a Chinese immigrant, began his business by producing and selling hand-rolled kretek cigarettes at his home in Surabaya. With his business firmly established, Seeng Tee later changed his family name and the name of his company to Sampoerna.
The third generation of the Sampoerna family, Putera Sampoerna, took over the helm of the Company in 1978. Under his leadership, Sampoerna accelerated its growth and became public company in 1990, establishing a modern corporate structure and embarking on a period of investment and expansion. Sampoerna subsequently succeeded to consolidate its position as one of Indonesia’s top-tier companies.
With its business success, Sampoerna drew the interest of the world’s leading international tobacco company Philip Morris International Inc. This led to PT Philip Morris Indonesia, an affiliate of PMI, acquiring majority ownership of Sampoerna in May 2005.
At the end of 2011, Sampoerna and its subsidiaries employed approximately 27,000 people. In addition, the Company contracts the production of its hand-rolled kretek cigarettes to 38 Third Party Operators (TPOs) throughout Java, which collectively employ more than 60,000 people. The Company sells and distributes cigarettes through 65 offices.
Corporate Vision and Mission
The vision of Sampoerna is embodied in the “Three Hands Philosophy”. The philosophy embodies the business environment and Sampoerna’s role in this context. The “Hands”, which represents adult smokers, employees and business partners, and society at large, are the three key stakeholders the
Company must embrace to reach its goal of being regarded as the most respected company in Indonesia. We address each group through:
- Delivering high quality cigarettes with fair value to adult smokers
- Providing good compensation and working conditions to employee and building a good relationship with business partners
- Giving back to society at large