BBM is one of the largest mobile messaging applications. Moving beyond BlackBerry devices, the app now has over 100 million installs on Android, iOS, and Windows. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social eco-system unifying chat, social, commerce and services including games.
On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK) - one of Indonesia’s largest media, content and technology businesses - announced a long-term strategic alliance with BlackBerry Limited to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market.