Pou Chen Corporation was founded in Taiwan, in September 1969 by Tsai family, initially produced canvas and rubber footwear. Thereafter, Pou Chen focused on athletic and casual footwear manufacturing, and has also expanded into brand (such as Nike, adidas, Puma, Converse, New Balance, Asics) license business and sportswear retail business in recent years. Pou Chen has transformed itself to be an industrial holding company. Its two core businesses, footwear and retail are mainly operated by its subsidiaries and affiliates. Pou Chen Group currently has its manufacturing factories and retailing sites throughout Taiwan, China, Indonesia, Vietnam, the United States, Mexico and other areas in Asia.
In Indonesia, the Group established production facilities for its footwear business in Serang, part of Jawa Barat at that time in 1992; now it covered 285 Ha. The in 2007 the Group expanded the business by buildingfactories in Cikembar and a year after in Sukalarang, Sukabumi. In 2015, factory in Cianjur was established.
Pou Chen Group is the largest branded athletic and casual footwear manufacturer in Asia. The company regards its employees as the most important asset by providing the pleasant working environ, environment and well-arranged welfare program. It has been 49 years Pou Chen Group doing the business, producing best products and creating job fields for the world.